VNGGames also becomes the sole representative of the Vietnamese gaming industry to win this prestigious award.
MMA SMARTIES is an annual award organized by the Mobile Marketing Association (MMA) with 800 member companies worldwide. This award aims to honor the most impressive Mobile Marketing campaigns of the past year.
At the MMA Smarties X Global 2023 Awards Ceremony, the game "Vo Lam Truyen Ky MAX" excellently won the Silver award in the Creator/Influencer/Celebrity Marketing category by featuring martial arts legend Bruce Lee as the brand ambassador of the game through the character "CG-Lee" (a 3D model created by VNGGames using CG - Computer Graphics technology).
Vo Lam Truyen Ky MAX is a blockbuster martial arts game belonging to the Love and Sword genre - Vo Lam Truyen Ky series. Especially, this game made a strong impression by featuring martial arts legend Bruce Lee as the ambassador spreading the immortal spirit of martial arts for the first time.
This is also the 7th cup within 3 years for the Vo Lam Truyen Ky game series at this award system, acknowledging the relentless efforts of the operational team and the support of the gamer community both domestically and internationally. Prior to this, the game "Vo Lam Truyen Ky MAX" excellently received the Bronze award in the Programmatic category at MMA Smarties Asia-Pacific, and the Gold award in the Data Insights/Contextual Marketing category at MMA Smarties Vietnam.
In the framework of the MMA Smarties Awards - Asia-Pacific, VNGGames is also the publisher to win the first Gold cup for the Vietnamese gaming industry with "Tran Thanh 3D" - a 3D character of artist Tran Thanh, the brand ambassador of the game in the launch campaign of Vo Lam Truyen Ky 1 Mobile (2021).
Officially launched in April 2021, Vo Lam Truyen Ky 1 Mobile became the center of attention on social media, not only because of the comeback of the legendary game Vo Lam Truyen Ky on a new platform, but also because of the unique 3D character Tran Thanh. This is a "100% in-house" product - produced by the internal team of VNG, from idea generation, sampling (scanning) Tran Thanh, creating 3D character models to producing all artistic resources, post-production design, and CGI for the entire video.
In addition, the Vo Lam Truyen Ky game series has also been continuously honored at MMA Smarties Vietnam, such as: Vo Lam Truyen Ky 1 Mobile (Gold award - Innovation category in 2021), Kiem The Origin (Silver award - Omni Channel Marketing category and Bronze award - Programmatic category in 2023).