The creative team at VNGGames has undertaken research, development, and trial phases for Artian, a pioneering digital drawing platform that seamlessly blends artificial intelligence (AI) with art.
Artian is a product of the Creative AI project, leverages the capability of Stable Diffusion, a machine learning model supporting the conversion from text to images. This innovative tool significantly contributes to advertising, publishing, and game product operations by generating diverse content, including text, short articles, video ideas, and advertising banners. Notably, Artian integrates AI-transformed product images, enabling the rapid and cost-effective creation of varied versions.
With its high applicability, Artian is currently integrated to process images of 116 in-game characters and nearly 72,000 constructed images, serving game studios under VNGGames
Metal Slug: Awakening, a role-playing game released by VNGGames in Vietnam, is the first test product of Artian AI in creating distinctive characters with costumes in various styles, suitable for each market where the product is released.
Currently, AI is widely applied in the digital environment, facilitating the automation of tasks. In the content creation field, AI, specifically Generative AI (GenAI), is highly applicable as it quickly generates content similar to the original images, improves image quality, and varies styles. According to Statista, the generative AI market is estimated to reach $66.62 billion by 2024, with a growth rate of 20.8% from 2024 to 2030.
VNGGames integrates technology and art in the AI era.
The creative team at VNGGames has researched, developed, and initiated trials of Artian - a digital drawing platform combining AI and art. Artian is a product of the Creative AI project, developed based on Stable Diffusion (a machine learning model supporting the conversion from text to images), contributing to advertising, publishing, and operating game products. Specifically, this application can generate content such as text, short articles, ideas for videos, advertising banners, etc. It integrates product images transformed by AI, creating different versions quickly and cost-effectively.
With its high applicability, Artian is currently integrated to process images of 116 in-game characters and nearly 72,000 constructed images, serving game studios under VNGGames. Metal Slug: Awakening, a role-playing game released by VNGGames in Vietnam, is the first test product of Artian AI in creating distinctive characters with costumes in various styles, suitable for each market where the product is released.
Do Hieu Tam, Head of Design and Development at VNGGames, stated that GenAI plays a significant role in tasks related to Design & Art. "By applying AI in specific graphics-related stages, we can save 50-70% of production time and related costs, while enhancing the production capacity of image materials to serve the product. We apply AI to capture character movements, then build the image according to the game's 3D model, optimizing costs for specialized devices."
"With AI, we can quickly access new markets by localizing products, allowing characters to wear traditional costumes from different countries. Data copyright is also a crucial consideration when applying AI in the creative and artistic field. For VNGGames game products, all images generated by AI are converted from actual product data and other copyrighted images," Tam explained.
In the future, Artian will continue to be researched and adopted in Video Generation (video creation), supporting VNGGames' game studios attracting customers while optimizing costs and performance. Additionally, Artian will develop other supporting tools such as Remove Background, Upscale (image quality enhancement), and more.
"VNGGames will continue testing Artian with all its current game products. At the same time, we will develop the Team Assets feature to help VNGGames' game studios in Vietnam and international markets connect seamlessly, manage their AI assets effectively, and enhance security," Tam shared.