According to reported data, Zalo will lead the list of leading messaging platforms in Vietnam by the end of the fourth quarter of 2022, with an 87% usage rate, followed by Facebook (72%), Messenger (58%), and Instagram accounts (15%). 

According to the report, Zalo broke through the invisible barrier, increasing by 6% over the previous quarter. The majority of this growth is being driven by Gen X (42-62 years old) and Gen Z (16-25 years old) users. This impressive figure helps Zalo maintain its position as the most popular messaging app in Vietnam from 2020 to the present. 

To make a relative comparison, Vietnam's population is expected to be 99.46 million by the end of 2022, while Zalo claims to have 74 million regular users. As a result, it is estimated that users of this messaging platform account for more than 74% of our country's population. 

The figures above show that online communication via the Zalo messaging app has become indispensable in work and daily life. To best serve users, communication applications must be changed and updated on a regular basis. 

With the benefit of a technology platform created by Vietnamese engineers based on Vietnamese people's living habits, Zalo demonstrates its serious and methodical investment by continuously upgrading safety and security features. In particular, the implementation of end-to-end encryption in May 2022. 

Furthermore, this application enables users to send high-quality, large files of up to 1 GB via the Zalo PC and Zalo Web versions. Despite an ever-growing user base, the application maintains smooth and stable communication quality. This is one of the benefits of Zalo that has allowed it to maintain its leading position for many years. 

Previously, in 2021, Adsota's report "Vietnam digital advertising market 2021: A strategy to catch up and breakthrough" published on June 1 stated that Zalo was the leading messaging app. This app has also been in the top 20 most popular apps on the Apple Store for two years in a row (2021 and 2022). The global App Store editorial team chose this ranking based on popularity criteria. Load, quality, technology, design, and positive cultural and community impact.